Adding trust badges to your Shopify store is one of the simplest yet most effective ways to gain customer trust and increase conversion rate. These are the small icons or logos placed on almost every store product page, cart, and checkout section. Badges are visual indicators that clear customers' doubts about the security and reliability of your online store.
According to Baymard Institute, 19% of users abandon their online shopping carts due to a lack of trust in the site's credit card security. Trust badges come in many forms, from payment security symbols to third-party verification seals. Each badge serves a different purpose, which positively impacts the customer shopping experience and reduces cart abandonment.
Understanding which badges to use, where to place them, and how to align them perfectly with your store’s branding significantly impacts your store's performance.
What are Trust Badges?
Trust badges, also known as Trust Seals, are visual symbols or icons in the form of a digital badge used to clear customers’ doubts about the security, reliability, and trustworthiness of your store. These badges highlight that your store has secure payment options, fast shipping, or easy returns.
Trust seals play a major role in building customer confidence, especially when customers hesitate to share sensitive information. These seals can increase conversion rates by assuring customers that their given information is secure.
Build Customer Confidence: Showing trust badges helps in building customer confidence about the safety of transactions. This is essential in online shopping, where trust is crucial for customer engagement.
Brand Reputation: Well-known trust badges positively impact your brand reputation by showing customers that their safety and privacy are protected. When customers see these badges, they are more likely to trust your website and feel confident in making purchases.
Boost Conversion Rates: Visitors are more likely to complete transactions when they see trust symbols. Research indicates that trust badges can increase conversion rates by up to 40%, where consumers are concerned about online shopping security.
Minimize Abandoned Carts: The Presence of trust seals in e-commerce stores signals to customers that the website is fraud-free. Purchasing from this store is safe.
What are the Types of Trust Badges on Shopify?
The eight types of trust badges are given below:
1. Payment Badges
Secure payment methods logos like Visa, Mastercard, PayPal, Google Pay, Apple Pay, and Credit Card provide information to customers that the store accepts a variety of payment options, reducing concern about payment safety. This ensures that customer-sensitive payment information is protected from fraud during transactions, enhancing trust and confidence in the website.
2. Money-back Guarantee Badges
A visual representation that shows customers that they can receive a full refund if they are not satisfied with their product. Displaying this badge on product pages makes potential buyers feel safer and more secure in their decision to purchase. It effectively demonstrates the retailer's commitment to customer satisfaction and product quality.
3. Free Shipping Badges
Highlight that free shipping is available, which encourages purchases by reducing perceived costs. These badges promote no shipping cost for all orders or for orders above a certain amount. Delivery of the product without any charge directly affects the buying decisions of customers by showing savings.
4. Customer Review Badges
Positive feedback, ratings, and testimonials from customers about a product serve as a quality indicator and customer satisfaction. Using ratings or feedback from previous customers, like “5-Star Rated” or “Top Seller,” build social proof.
5. Third-Party Certifications
The labels and marks awarded by independent organizations that verify the products comply with specific standards set by those organizations. These certifications enhance the store's credibility, as they build trust in customers that a trusted source has validated the product claims.
6. Shipping & Return Badges
Informing customers about easy returns or shipping policy, such as “30-Day Returns”, “Fast Delivery”, or “Easy Exchange”, improves the overall shopping experience.
7. Security Trust Badges
Security badges like SSL indicate that the store is secure to make a purchase and ensure that sensitive information is encrypted and protected from unauthorized access. A padlock icon in the browser address bar typically represents these badges. By using SSL, websites are protected from attack by hackers.
8. App Store Badges
App store icon indicates the availability of a store mobile app to download from the Apple App Store or Google Play. They are crucial to encourage app downloads, which can enhance customer retention and offer personalized shopping experiences.
How to Add Trust Badges to Shopify?
Establishing trust with potential customers is crucial for e-commerce success. Trust badges are key elements in informing visitors about the security, authenticity, and reliability of your Shopify store. By integrating these badges, you can enhance customer confidence, potentially increase conversions, and reduce cart abandonment rates.
1. Add Trust Badge on Shopify Checkout Page
The trust badges on the checkout page signal that the website uses secure payment methods and follows best practices to protect personal and financial information. The well-known brands displayed, like PayPal, Stripe, or SSL certificates, are trusted for their strong security standards.
- Log in to your Shopify Admin Panel.
- Navigate to the Online Store on the left sidebar.
- Click the three dots before the Customize button and select Edit Code.
- Find the Checkout.liquid files under "Templates", if not present, then create a new one on your side.
- Insert the trust badge code in it, and save the changes.
Ensure badges are visible on both desktop and mobile views by checking responsiveness in the preview.
2. Add Trust Badge on Shopify Footer
Placing badges in the footer of your Shopify store ensures they are visible on every page across your site. This consistent visibility helps to enhance trust and credibility without interrupting the browsing experience.
- Log in to Shopify admin dashboard.
- Go to Online Store > Themes > Customize.
- In the customization panel, select Footer.
- Add a Custom HTML block, and put the code in it to display the badges in the footer area.
Alternatively, use the Theme Editor and find the footer.liquid file under the Template section. Add code directly into the footer section.
3. Add Trust Badge on Shopify Product Page
A trust badge on the product page helps to build authenticity for specific products. When customers see that a product offers secure payment options, they are more likely to complete their purchase.
Using Theme Customization:
- Log in to the Shopify admin panel.
- Navigate to Online Store>Themes and click on "Customize".
- Select the Product Page section.
- Now click “Add section” on the template column and select the Collage option.
- Upload the Trust badge image.
- Drag and drop the new section to position the trust badge where you want it on the product page. Common placements include near the "Add to Cart" button or in the product description area.
- Once you have positioned the trust badge, click Save to apply the changes.
Using Theme Code:
- In the admin panel, go to Online Store and select Edit code before the Customize button.
- Search for the main-product.liquid template, and locate the desired location to paste the code.
- Paste the code, save changes.
4. Add Custom Trust Badge
A custom trust badge is a self-designed visual element placed on a website to convey a specific message that builds trust with users. Unlike standard security or payment badges, a custom trust badge is a self-designed visual element to highlight business-specific guarantees.
- Go to the Online Store in the Shopify Admin. Select Edit Code by clicking on the three dots.
- In the Sections or Templates folder, find the file where you want to place the badge, like footer.liquid, main-product.liquid.
- Insert the code where you want the badge to appear.
- Save your changes and preview the store to make sure the badge is displayed correctly.
Where to Place Trust Badges on Shopify?
Trust badges are not just placed anywhere in the store. These are strategically placed to boost conversions and build customer trust. These badges improve security, credibility, and reliability of the store. Knowing the right locations where to place trust badges increases the chance of converting visitors into customers.
- Product Pages: Adding trust badges near the add to cart button or within product descriptions to notify customers about the safety of their purchases.
- Homepage: Position trust badges near the hero banner, call-to-action buttons, and in the footer to build trust as soon as visitors land on your website.
- Cart Page: When customers reach the cart page, they are close to completing their purchase. This is a critical moment to remind them that their transaction is safe, which reduces cart abandonment.
- Checkout Page: The checkout page is the last phase to finalize their purchase, where customers may hesitate to enter personal or payment details. Trust badges help reassure them that the payment process is safe, secure, and verified.
- Pop-ups or banners: The pop-ups or banners catch the customer's attention early. Display trust badges in them so customers feel confident from the start about the security and reliability of your store.
