Add trust badges on Shopify is an effective way to enhance customer confidence and boost conversion rate. These small icons or logos are strategically placed on online stores, particularly in high-traffic areas such as product pages and checkout sections. Badges tell customers that your store is professional, their data and purchases are safe, encouraging them to complete their transactions.
Trust badges range from payment security symbols to third-party verification seals, signify that the store is a reliable resource. Each badge serves a different purpose, from showcasing accepted payment methods to highlighting the security measures in place.
Add symbols to the product, footer, or cart page through Shopify theme editor, modify theme code, or by using third-party apps specifically designed for trust badges. Proper placement and design alignment with your store theme are crucial for maintaining professionalism and credibility.
What Is Trust Badge?
Trust badge (Trust Seals) is digital elements displayed on a website which indicates that it is secure, reliable, and trustworthy. It typically serves as proof of payment safety, privacy protection, or data encryption and has received endorsements from reputable organizations.
Trust seals are essential for establishing credibility and security in ecommerce. It helps build confidence in online stores, where customers hesitate to share sensitive information without guarantee of safety. These seals significantly increase conversion rates by confirming customers that their personal information is protected.
Build Customer Confidence: Trust badge helps in building customer confidence about the safety and security of transactions, addressing concerns about fraud and data protection. This is essential in online shopping, where trust is crucial for customer engagement.
Improve Reputation: Displaying well known trust badges positively impacts the brand reputation by signaling customer safety and privacy. When customers see these badges, they are more likely to trust the brand, leading to higher customer loyalty and a positive perception of the brand.
Boosts Conversion Rates: Visitors are more likely to complete transactions when they see trust symbols. Research indicates that trust badges increase conversion rates by 20%, where consumers are concerned about online shopping security.
Minimize Abandoned Carts: Presence of trust seals indicating positive reviews or security during purchase helps in reducing cart abandonment. These visuals tell customers that their purchases are safe and products are high values, making them more likely to complete their transactions.
What are the Types of Trust Badges on Shopify?
The eight types of trust badges on Shopify are as follows.
1. Payment Badges: Secure payments methods logos like Visa, Mastercard, PayPal, Google pay, Apple Pay, Credit Card provide information to customers that store accepts a variety of payment options, reducing concern about payment safety. This ensures that customer sensitive payment information is protected from fraud during transactions, enhancing trust and confidence in the website.
2. Money-back Guarantee Badges: A visual representation that shows to customers that they can receive a full refund if they are not satisfied with their product. By displaying this badge on product pages, making potential buyers feel safer and more secure in their decision to purchase. It effectively demonstrates the retailer's commitment to customer satisfaction and product quality.
3. Free Shipping Badges: Highlight that free shipping is available, which encourages purchases by reducing perceived costs. These badges promote no shipping cost for all orders or for orders above a certain amount. A free charge on delivery, directly influences buying decisions by showing cost savings, enhancing perceived value.
4. Customer Review Badges: Positive feedback, ratings, and testimonials from customers about a product, serve as quality indicator and customer satisfaction. Using ratings or feedback from previous customers, like “5-Star Rated” or “Top Seller” build social proof.
5. Third-Party Certifications: The label and mark awarded by independent organizations that verify product complies with specific standards set by those organizations. These certifications are crucial for enhancing the credibility of a store, as they build trust on customers that the product claim has been validated by a trusted external source.
6. Shipping & Return Badges: Informing customers about easy returns or reliable shipping policy, such as “30-Day Returns”, “Fast Delivery” or “Easy Exchange” enhance the overall shopping experience.
7. Security Trust Badges: Security badges like SSL, indicate that the store is secured for making a purchase and ensure that sensitive information is encrypted and protected from unauthorized access. These badges are typically represented by a padlock icon in the browser address bar. By using SSL, websites are protected from attack by hackers.
8. App Store Badges: App store icon indicates the availability of a store mobile app to download from Apple App Store or Google Play. They are crucial to encourage app downloads, which can enhance customer retention and offer personalized shopping experiences.
How to Add Trust Badges to Shopify?
Establishing trust with potential customers is crucial for ecommerce success. Trust badges are key elements in informing visitors about the security, authenticity, and reliability of your Shopify store. By integrating these badges, you can enhance customer confidence, potentially increase conversions and reduce cart abandonment rates.
1. Add Trust Badge on Shopify Checkout Page
Trust badges on checkout page signaling that the website uses secure payment methods and follows best practices for protecting personal and financial information. The well-known brands displayed like PayPal, Stripe, or SSL certificates, which are trusted for their strong security standards.
- Log in to your Shopify Admin Panel.
- Navigate to Online Store on the left sidebar.
- Click on three dots before the Customize button and select Edit Code.
- Find the Checkout.liquid files under "Templates", if not present then create by your side.
- Insert the trust badge code in it, and save the changes.
- Ensure badges are visible on both desktop and mobile views by checking responsiveness in the preview.
2. Add Trust Badge on Shopify Footer
Placing badges in the footer of your Shopify store ensures they are visible on every page across your site. This consistent visibility helps to enhance trust and credibility without interrupting the browsing experience.
- Log in to Shopify admin dashboard.
- Go to Online Store > Themes > Customize.
- In the customization panel, select Footer.
- Add a Custom HTML block, and put the code on it to display the badges in the footer area.
- Alternatively, use the Theme Editor and find the footer.liquid file under the Template section. Add code directly into the footer section.
3. Add Trust Badge on Shopify Product Page
Trust badge on product page help to build authenticity for specific products. When customers see that a product is supported by secure payment options, they are more likely to proceed with their purchase.
Using Theme Customization:
- Log in to Shopify admin panel.
- Navigate to Online Store > Themes and click on "Customize".
- Select the Product Page section.
- Now click “Add section” on the template column and choose Collage option.
- Upload the Trust badge image.
- Drag and drop the new section to position the trust badge where you want it on the product page. Common placements include near the "Add to Cart" button or in the product description area.
- Once you have positioned the trust badge, click Save to apply the changes.
Using Theme Code:
- In the admin panel go to Online Store and select Edit code before Customize button.
- Search for the main-product.liquid template, and locate the desired location to paste code.
- Paste the code, save changes.
4. Add Custom Trust Badge
Creating custom trust badges allows you to customize the messaging to fit your brand identity and values. Custom badges designed to match the store branding and can highlight unique endorsements, security features and partnerships, such as satisfaction guarantee or eco-friendly certification.
- Design your custom trust badge, ensure the image is appropriate for your store.
- Go to Online Store in the Shopify Admin. Select on Edit Code by clicking on three dots.
- In the Sections or Templates folder, find the file where you want to place the badge like footer.liquid, main-product.liquid.
- Insert the code where you want the badge to appear.
- Save your changes and preview the store to make sure the badge is displayed correctly.
Where to Place Trust Badges on Shopify Store?
Trust badges are strategically placed on Shopify store to boost conversions and build customer trust. These badges promote security, credibility, and reliability, showing visitors that their transactions are safe and their purchases are guaranteed. Knowing the right locations to display trust badges ensures they effectively influence buying decisions without distracting customers.
- Product Pages: Place near Add to Cart button, price, and within product descriptions to notify customers about the safety of their purchases.
- Homepage: Position badge on homepage header, footer and fold allow visitors to notice them without distracting the main content.
- Cart Pages: By the time customers reach the cart page, they are close to completing their purchase. This is a critical moment to remind them that their transaction is safe, which helps to reduce any last-minute concern.
- Checkout Pages: Checkout page is the last phase to finalize their purchase, where they might feel hesitation about entering personal or payment details. Trust badges here indicating that the payment process is safe, secure, and verified.
- Footer: Trust badges in the footer of the site provides a constant reminder of security and trustworthiness. This ensures that customers see them no matter where they are on your website.
- Pop-ups or banners: Pop-ups or banners catch the customer's attention early without being intrusive. Using them to display trust badges ensures that customers are confident from the start about the security and reliability of your store.
