Integrate Shopify with Amazon allows sellers to streamline operations by syncing products, inventory, and orders between both platforms. This integration enables businesses to manage their products, inventory, and orders from one central location while selling on both Shopify and Amazon. It provides a centralized solution to expand their product reach, grow their customer base, and sales tracking.
Shopify merchants use Amazon’s massive customer base while managing from Shopify customizable storefront. Shopify offers apps and tools that simplify the integration process, offering solutions for seamless synchronization of product listings and inventory. Businesses optimize their operations, reduce manual tasks, and expand their reach without efforts, while offering a seamless shopping experience for customers.
What Is Shopify Amazon Integration?
Shopify amazon integration refers to the process of connecting a Shopify store with Amazon, allowing store owners to list and sell their products on Amazon directly from Shopify. This integration streamlines inventory management, order processing, and fulfillment across both platform.
Expanded Market Reach: Shopify merchants sell products on amazon while managing inventory and order, potentially increasing sales and brand awareness.
Inventory Management: The integration facilitates real-time inventory synchronization between Shopify and Amazon, ensuring that stock levels are updated across both platforms automatically. This helps prevent overselling and maintains consistent product availability.
Order Management: Merchants can manage orders from both platforms through a single dashboard in Shopify. This simplifies the fulfillment process, allowing for efficient handling of orders regardless of where they were placed.
What are the Requirements for Shopify Amazon Integration?
To integrate Shopify with Amazon, you need to meet the necessary requirements to ensure a smooth connection.
Active Shopify Store: You must need an active Shopify store with a paid plan to access the integration features.
Amazon Seller Account: An active Amazon professional seller account is required to access the necessary tools and integration features.
Product Listings: Products must meet Amazon product listing rules, include product categorization, titles, descriptions, images, and pricing, must be accurate and compatible with Amazon guidelines.
Currency Matching: The currency of your Shopify store must align the currency of the Amazon you are integrating with. For example, if you are selling on Amazon.com, your Shopify store must use USD.
Product Identifier: Products have valid identifiers such as UPC, EAN, or ISBN. These identifiers are necessary to uniquely recognize each product, ensuring proper categorization and searchability.
Policy Compatible: You must have clear policies on the shipping, return, refunds, delivery, and terms & conditions that are compatible with amazon.
How to Connect Amazon with Shopify?
Shopify amazon integration simplifies multichannel selling, helping businesses enhance efficiency and expand their reach to Amazon vast customer base while maintaining control through Shopify.
- Add Amazon Sale Channel
- Connect Your Amazon Seller Account
- Set Up Your Amazon Listing
- Manage Listings and Inventory
- Set Up Fulfillment Preferences
- Monitor Sales and Performance
1. Add Amazon Sale Channel
Log in to your Shopify account and add Amazon as a sale channel by clicking Add apps on from the left sidebar. Then select Shopify App Store and install Shopify Marketplace Connect app.
2. Connect Your Amazon Seller Account
Open the app and click Connect account next to Amazon. Select the currency matching Amazon connection and then log in to a professional seller account with your login credentials. Follow the prompts to grant permission for Shopify to manage your Amazon listings, orders, and inventory.
3. Set Up Your Amazon Listing
Once connected, you can choose which products from your Shopify store to list on Amazon. Go to the listing in your Shopify admin. Select the products you want to list, and follow the prompts to complete the listing process.
If you already sell a product list on Amazon click on “Find Product” and select the matching product. After selecting, start the sync process. Once completed, the app will link selected Amazon listings to the matching products in your Shopify store.
If you are a new Amazon seller, you need to add the product to list and sell them. Select the product from the listing menu and mapping it to Amazon product category, description, price, and other options.
4. Manage Listing and Inventory
When inventory levels are updated in Shopify, they are automatically synced in real-time on Amazon. You can update product details, pricing, and other information through Shopify, and these updates are available on Amazon. To manage multiple listings at once, Shopify allows you to edit products in bulk and apply changes to Amazon listings simultaneously.
5. Set Up Fulfillment Preferences
When an order is placed from Amazon, it will appear in your Shopify order section with Amazon labeled, shipping address, customer information, and quantity. You can manage and monitor these orders from the Order section in the admin dashboard. To fulfill Amazon orders, navigate to the Order section, select order number and Click on "Start fulfilling" to access the fulfillment page. Review the shipping method chosen by the customer and then select “Mark as fulfilled”.
Alternatively, you can use the Amazon Multi-Channel Fulfillment (MCF) app, which allows Amazon to handle packing, shipping and delivery orders to your customers anywhere. This service is available for merchants shipping to customers with US addresses.
6. Monitor Sales and Performance
Once integrated, continuously review sales performance across both channels using analytics tools provided by Shopify and Amazon to track inventory levels, customer feedback, and sales trends to optimize your strategies for better results. Update product listings and use different marketing strategies to enhance visibility and attract more customers.
What Are the Benefits of Integrate Shopify with Amazon?
Selling on Shopify and Amazon is a seamless way to expand your online store reach and sales opportunities. Through this integration, you tap into Amazon's broad customer base which increases brand exposure and drives more traffic. Additionally, merchants simplify multi-channel management, and enhance overall business performance.
- Increase Reach: Amazon massive customer base, which includes millions of active buyers, enhances the visibility and reach of a Shopify store. This leads to higher conversion rates due to Amazon established trust and reputation.
- Sync Inventory: Inventory, pricing, and order details are automatically synced between Shopify and Amazon, reducing errors and saving time. This ensures that stock levels are accurately displayed on both platforms, prevent overselling, stockouts, and lead to better order fulfillment and customer satisfaction.
- Payment Option: Customers use Amazon pay as a payment method to make purchases from your Shopify store, which streamline the checkout process and potentially increase conversion rates. Amazon Pay is a trusted payment option for many customers, which improves their shopping experience and builds trust in your brand.
- Brand Visibility: By connecting a Shopify store with Amazon, businesses gain exposure to millions of potential customers who may not discover the brand through Shopify alone. This increased presence in search results boosts recognition and helps the brand appear alongside established competitors, leading to higher brand awareness and potential sales growth. Additionally, the connection helps businesses to appear in Amazon search results, boost visibility, increasing brand recognition and potential sales.
- Save Time: Shopify and Amazon integration automates product listings, inventory updates, and order fulfillment, saving time and reducing the risk of errors. There is no need to waste time and manual effort in managing order.
Troubleshoot the Common Issue During Shopify Amazon Integration?
During integration various common issues arise that affect syncing products, inventory, and orders. Addressing these challenges through proper configuration is crucial for the proper seamless integration. Below are key troubleshooting steps to help resolve common integration problems to enhance the overall efficiency.
Verify Amazon Marketplace: Confirm that you are connected with the correct Amazon marketplace (e.g. Amazon.com for US, Amazon.co.uk for UK). Shopify connects to multiple amazon regions and the right marketplace must be selected to prevent product synchronization.
Permissions and Account Linking: Ensure that your Shopify store is correctly linked to your Amazon Seller Central account and the necessary permissions granted are for product listings, orders, and inventory management.
Inventory Management: Check inventory settings in both platforms to ensure they are configured to sync automatically. Regularly monitor stock levels to avoid overselling. If your products aren't syncing, check for mismatched SKUs, incorrect product details.
