If you want to scale your business and expand your customer reach, start selling on multiple platforms. This increases your brand presence and opens new opportunities for customers to find and buy your product easily.
One of the most effective ways to do this is by integrating your Shopify store with Amazon. As the world's largest online marketplace, Amazon offers an opportunity for sellers to connect with its vast and active user base. This integration helps to show your products to millions of Amazon customers while managing your business from a single dashboard.
In this guide, we will walk you through the steps to integrate Shopify with Amazon, key benefits, and fix common problems that sellers face.
What Is Shopify Amazon Integration?
Shopify Amazon integration is a feature that allows merchants to connect their Shopify store with their Amazon seller account. This connection synchronizes product listing, inventory, pricing, and order fulfillment between the two platforms. Instead of managing storefronts separately, you can handle all operations within Shopify.
Shopify is a leading e-commerce platform known for its user-friendly interface and robust features. It helps entrepreneurs and businesses to create customized online stores, manage products, accept payments, and fulfill orders efficiently.
Amazon is the largest global online marketplace with over 310 million active users, presenting a sales opportunity for Shopify merchants. Amazon established customer trust, extensive reach, and advanced tools help to increase the customer base and revenue.
Whether you are a small business owner or a large enterprise, integrating these two platforms offers numerous benefits:
Increase Sales: When your products appear on Amazon, they are presented to millions of active Amazon shoppers. Many customers go directly to Amazon to search for products, and integration gives you a chance to meet them there.
Expand Market Reach: Amazon helps you sell beyond your Shopify store's reach. With Amazon's global reach and loyalty, your products become available to a much broader demographic.
Inventory Management: One of the biggest challenges in multichannel selling is inventory management. With this, all operations are managed through a single interface, your product quantities are synced in real-time, reducing the risk of overselling or running out of stock.
What are the Requirements for Shopify Amazon Integration?
Shopify Amazon Integration is a powerful way to expand your e-commerce business. To successfully integrate Shopify with Amazon, you must meet specific requirements, and skipping any of these can delay or complicate your integration process.
Active Shopify Store: You must have an active Shopify store on a paid plan to unlock integration features and the ability to sync inventory, orders, and product data.
Amazon Seller Account: An active Amazon professional seller account is required to publish listings and manage inventory. Individual accounts do not support third-party integrations.
Product Listings: Products must meet Amazon product listing rules, which include product categorization, titles, descriptions, images, and pricing that is compatible with Amazon guidelines. Each product must also have a unique product identifier.
Currency Matching: The currency of the store must match the currency of Amazon you are integrating. For example, if you are selling on Amazon.com, your Shopify store must be set to USD.
Product Identifier: Products have valid identifiers such as UPC, EAN, or ISBN. These identifiers are necessary to recognize each product properly.
Policy Compatible: You must have clear policies on shipping, return, refunds, delivery, and terms & conditions that are compatible with Amazon's requirements.
How to Connect Amazon with Shopify?
Shopify Amazon integration allows businesses to sell on both platforms easily. This allows you to sync product listings, inventory, and orders by eliminating the need for manual updates.
- Add Amazon Sale Channel
- Connect Your Amazon Seller Account
- Set Up Your Amazon Listing
- Manage Listing and Inventory
- Set Up Fulfillment Preferences
- Monitor Sales and Performance
1. Add Amazon Sale Channel
Log in to your Shopify account, add Amazon as a sales channel by clicking Add apps from the left sidebar. Search for the Shopify Marketplace Connect app and install it.
2. Connect Your Amazon Seller Account
Open the app, click Connect account next to the Amazon icon, and select the Amazon marketplace you want to sell on (e.g., Amazon.com or Amazon.ca). A new window opens to log in to your seller account and grant permission for Shopify to manage your Amazon listings, orders, and inventory.
3. Set Up Your Amazon Listing
Once connected and click on the listing to see a list of your Shopify products. Select the ones you want to publish and follow the instructions to complete the process. Also, you can edit titles, category, description, price, and other options to match Amazon standards before publishing.
4. Manage Listing and Inventory
Any Inventory and product changes made in Shopify are automatically updated on Amazon. You can also use bulk action to manage multiple listings.
5. Set Up Fulfillment Preferences
When an order is placed on Amazon, it appears in your Shopify order section with Amazon labeled, shipping address, customer information, and quantity. You can fulfill an Amazon order, select the Order number, and click "Start fulfilling" to access the fulfillment page. Review the shipping method selected by the customer and select “Mark as fulfilled”.
6. Monitor Sales and Performance
Track performance across both platforms using analytics tools. Pay attention to what sells best on Amazon and optimize your listings for better conversion rates. Monitor customer feedback and update product information as needed.
Best Apps for Shopify Amazon Integration?
Besides the Marketplace connect app, there are many other Shopify apps to connect these platforms. Each of the apps is different in terms of price and features to suit various needs.
Amazon by Codisto
Amazon by Codisto is a powerful app that allows you to seamlessly integrate your Shopify store with Amazon. The app is known for its user-friendly interface and great customer support. The app also supports multiple languages, making it accessible to a global audience.
Amazon by Codisto Features:
- Link existing Amazon listings.
- Fast to set up & easy to use.
- Fulfill orders via FBM or FBA.
Amazon by Codisto Price
- Free
- Starter $19/month
- Growth $59/month
- Pro $99/month
Amazon by Codisto Shopify Rating
This app has a 4.8-star rating, reviewed by 750 on the Shopify App Store.
CedCommerce Amazon Channel
CedCommerce Amazon Channel is another highly rated multichannel integration app. It is designed you expand your reach on Amazon while minimizing the manual effort required to manage your listings and orders. It comes with AI tools to automate product listing and has multi-currency support. CedCommerce is known for its reliable performance, making it a trusted choice for Shopify sellers.
CedCommerce Amazon Channel Feature:
- Multi-Account & Multi-Currency Support.
- Latest AI Smart Lister.
- Set different data on both Shopify and Amazon.
CedCommerce Amazon Channel Pricing:
- Free.
- Beginner $19/month.
- Growth $99/month.
CedCommerce Amazon Channel Shopify Rating:
This app has a 4.7-star rating, reviewed by 1,467 users on the Shopify App Store.
Amazon MCF: US Fulfillment
This is Amazon’s official app for U.S. sellers that allows them to use the Amazon fulfillment network (FBA) to ship Shopify orders. With MCF, you can offer the same high-quality fulfillment that Amazon customers experience, which helps you to build trust and loyalty with your customer base.
Amazon MCF: US Fulfillment Feature:
- Orders are delivered in 2 or 3 business days.
- Fast and reliable fulfillment service.
- Supports multi-location inventory.
Amazon MCF: US Fulfillment Pricing:
Free to install.
Amazon MCF: US Fulfillment Shopify Rating:
This app has a 3.4-star rating, reviewed by 65 users on the Shopify App Store.
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