Shopify App is a pre-built app available on the Shopify App Store designed to extend or enhance the functionality of a Shopify store. Custom app, on the other hand, refers to creating a custom application specifically designed for Shopify store to meet unique business requirements.
When choosing between Shopify app and custom app the primary difference comes in level of customization and control over the app functionality and features. However, custom apps offer a wider range of features than Shopify apps, depending on the conditions in which they are used.
The fundamental difference is in regards to support, reliability, security, and maintenance. In this article, we will compare Shopify app and custom app to make the right choice for your business.
What Is Influencer Marketing?
Influencer marketing is a marketing strategy where businesses are partnering with individuals who have a strong social media presence or influence in a specific niche to promote their product or services. These influences create content that describes or reviews the brand on their platform, aims to reach and engage their followers effectively.
Influencers can expand your Shopify store’s reach and targeted audiences that traditional marketing channels might not easily reach. This enhanced visibility attracts potential users and derives engagement. Additionally, they recommended your app, builds trust with their followers and uses their credibility to make the app more appealing.
Influencer audience see them as trusted sources of information and their recommendation provides strong reliability for the app. Choosing the influencers whose audiences connect with your targeted market, ensure that the marketing efforts can reach the potential users. Moreover, influencers create engaging content that highlights the app's features and using benefits encourages them to use it.
What are Types of Influencers?
The four types of influencer are as follows.
- Micro-influencers
- Macro-influencers
- Celebrity influencers
- Nano Influencers
Micro Influencers
Micro-influencers are social media users with a higher number of followers than the regular ones. The followers number ranging from 1,000 to 100,000 with highly active followings. These influencers are good for providing targeting audiences and drive interaction due to their strong relation with their followers.
Macro Influencers
Macro influencers are the personality with a larger number of following between 100,000 to 1 million followers. They have broad audiences and often become well known within their industry. Their larger following brings more attention to the app, but they might have lower engagement rates compared to micro influencers. They help you to spread awareness about your Shopify application on a larger scale.
Celebrity Influencers
Celebrity influencers are famous people with a huge number of followers between millions of followers. Their extensive reach offers significant exposure and credibility to your app and increases the number of app users. But these types cost more and not always fit perfectly with your targeted audiences, this affects the effectiveness of marketing campaigns.
Nano Influencers
Nano influencers are social media users with smaller and engaging audiences between 1,000 to 10,000 followers. Their engaging audience is best for targeting marketing. Find influencers with your niche targeted audience and start campaigns. These influencers can help you to build trust and brand awareness with their loyal following base. Nano influencers are called real influencers for their targeted audience and engagement rate and cost low compared to other influencers.
How To Choose The Right Influencer To Market Shopify App?
Choose the right influencer for marketing is important, this involves identify an individual with a strong following and influence over potential customers to promote the app effectively. It includes selecting the correct one, comparing audience demographics, engagement rates, and influencer content style.
Audience Alignment
Audience alignment ensures that influencers following align with your target audience, based on age, gender, location, and interests. This enhances the effectiveness of your marketing campaign and ensures the efforts reach those who were most likely to benefit from it and interested in your app.
Engagement Metrics
Engagement rate shows how actively the influencers audience interact with your apps promotional content. This includes likes, comments, shares and interaction rate, which indicate the follower engagement rate with content. Higher engagement rates demonstrate a strong connection between influencer and audience. This increase the trust and credibility of your app and attract community.
Reliability
Reliability reflects the genuine and transparent relation between the influencer and his audience. This highlights the influencers ability to promote products and services in a way to their personal brand, ensuring that the product feels natural and trustworthy to their followers. Authentic influencers gain credibility and reliability, which increase the chance that their audience will act on their recommendations.
How to Find Influencers for Shopify App Marketing?
Find influencers to promote your Shopify store involves locating and connecting with influential figures or content creators who have a significant reach and impact within the e-commerce or Shopify community. This approach increases the reliability of the Shopify app. The following factors consider to find the right influencer for Shopify app marketing.
Outreach Influencers. Use social media platforms such as Facebook, Instagram, YouTube, TikTok and LinkedIn to reach potential influencers. Pick those who have considerable following and regularly engage with their audiences, reach out via email or direct message to introduce your Shopify app and express interest in collaboration. Additionally, examine your competitor’s collaborations to provide more insights to influencers who have already shown interest in similar products or services.
Build Relation with Influencer. Build relationships with influencers by liking, commenting and sharing their content before reaching out for partnership. After reaching out, personalize your messages to explain why you believe they are a good fit and how it benefits both parties.
Discussing Terms and Payment. Define the clear scope of work, and the types of content that influencer creates, such as reviews, tutorials, or specific promotional campaigns. Calculate the cost, depending on influencer reach and audience engagement, and monetary payments, free product access or affiliate commissions. To avoid any conflicts, ensure that both parties formalize a contract in writing.
How To Create Influencer Marketing Strategy For Shopify App?
To create an influencer marketing strategy following these steps.
Set Goals: Clearly define specific, measurable, and achievable objectives for the campaign. Establish targets, such as increasing app installations by a certain percentage, enhancing user engagement, or driving more traffic to the app listing on the Shopify App Store.
Budget: Select a separate portion of budget for influencer marketing, that covers major factors such as influencer’s fee, content creation cost and platform cost. Analyze industry standards and average cost for influencers partnership to ensure that the budget remains realistic and competitive.
Influencer fees depend on the following and engagement rates, so balance your budget with influencers who fit your target audience and campaign objectives. Divide funds for content creation, including professional photography or videography if necessary, to enhance the quality of promotional materials. Finally, include any platform-specific expenses, such as sponsored posts or advertisements, to improve visibility and gain engagement.
Campaign Planning: Plan marketing plan to achieve specific goals for your app. Effective campaign planning ensures a cohesive approach to marketing and maximizes reach and engagement with target audience. There are four types of campaign sponsored post, product review, tutorial and giveaway. Create and share sponsored posts on social media platforms to promote your Shopify app specifically.
Influencers use product reviews to share their honest feedback about the app with their audience through blog posts, videos, or social media updates. They discuss the app’s pros and cons, user experience, and overall effectiveness in detail, which builds trust and influences potential users to make purchasing decisions. Also, influencers create tutorials to demonstrate how to use the app effectively by providing step-by-step guides, videos, or live demonstrations. They also run giveaways, offering the app or related products for free to their audience in exchange of engagement, such as following, sharing, or commenting.
How to Measure the Success of Influencers Marketing for Shopify App?
Measure the success of influencer marketing by key performance indicators such as, tracking tools and analytics, compare influencers and monitoring campaign performance.
Key performance indicators:
- Engagement Rate: Check the likes, comments, shares, and overall interactions with the influencer content from his audience. These metrics show the level of response from the influencer’s audience to your app promotion.
- Exposure And Impressions: Track the number of people seen the influencer posts about your Shopify app and the frequency of viewers.
- Click-Through Rate (CTR): Monitor the percentage of clicks on your app's link from the influencer post to compare the total number of views. This helps you to assess the effectiveness of an influencer's call-to-action.
- Conversion Rate: Track the number of users who install your app or take a desired action (such as signing up or making a purchase) after clicking through the influencer post. This measures the direct impact of influencer promotion on your app performance.
- Cost Per Acquisition (CPA): Calculate the cost of acquiring each new user through the influencer campaign by dividing the total amount spent on the influencer by the number of new users gained.
- Return on Investment (ROI): Calculate the return on investment (ROI) from the campaign by subtracting the campaign cost from the total revenue and then dividing the result by the campaign cost.
- Tracking Tools and Analytics: Use tools like Google Analytics, Shopify built-in analytics, and social media analytics to track KPIs. These tools provide insights about website traffic, user behavior, conversion rates, and audience demographics.
- Optimize Plan Based on Performance: Review the performance data periodically to see what works and what does not. Identify the influencers who deliver the best results and allocate more resources to them. Reallocate the budget to the higher-performing influencers to maximize ROI.
- Compare influencers: Compare the performance metrics of different influencers to identify which ones drive better results and determine which influencers offer the best value for money spent.
