Store name is the name displayed across your Shopify store including in storefront, branding, and invoices. This name plays a critical role in marketing, helping customers to recognize and trust your business.
If you need to rebrand, connect with your target audience, expand into new markets, changing your Shopify store name becomes important. A relevant and memorable name will strengthen your brand identity and improve your store visibility.
The store name is what customers see on your online store, while domain name is the URL to access your website. Changing store name does not automatically affect your domain name, ensuring that external links and search rankings won’t be affected.
Why Change Your Shopify Store Name?
Changing store name affects your brand visibility, customer perception, and overall business success. While it is a big step, and important to carefully consider this move, as it affects your future business success. Here are some reasons when you decide to change your store name.
Business Expand: If your business expands, the original name may no longer be appropriate. A new name can reflect this change and attract the right customers.
Domain Name Changes: When you change your domain name, it's essential to update your store name accordingly with the new one to maintain consistency and avoid customer confusion.
Customer Feedback: Sometimes, customer feedback suggests that the current name is confusing or misleading. Changing the name based on this feedback can enhance customer trust and satisfaction.
Rebranding: If your business is pursuing rebranding, update logos, theme, message, and over store design to target a new or broader audience. Then a new store name may be necessary to align with the new brand image.
What are the Steps to Change Shopify Store Name
Changing your Shopify store name is a straightforward process that is completed through your admin settings.
1. Log in to Shopify Admin Panel: Access Shopify admin panel by logging in with your credentials.
2. Navigate to Settings: Click Settings at the left bottom of admin dashboard. Select "General" to view your store details.
3. Edit Store Name: In the "Store details" section, click on store name. Enter the new name of store.
4. Save Changes: Click "Save" to apply the changes.
Best Practices for Choosing New Shopify Store Name?
Choosing the right name for your Shopify store is important to build a strong brand identity and attract customers. A good name makes your store memorable, easy to spell, and promotes your business product or service.
Easy to Remember: A memorable and relevant name helps users to easily recall your brand, making it simpler for them to find and return to your store. Choose something simple, catchy, and directly related to your products.
Check Domain Availability: Make sure that domain is available to buy on the domain registration platforms like GoDaddy, Namecheap, and many others.
What are the Effects of Changing Store Name?
Store name change on your business from email address, domain name, search engine optimization to customer confusion. While a new name brings new identity to your brand, it also comes with potential risks and challenges that need to be carefully managed.
Email Addresses: If store name is part of your business email address, then you will need to update your email to represent a new name.
SEO: Update the name results in drop search engine ranking due to having well established authority with the old store name. Properly updating meta tags, brand lines can help reduce this impact.
Customer Confusion: Regular customers may get confused about changing brand identity, which can affect trust on business. Effective communication through email, social media, and announcements can help address this issue.
Marketing Material: Existing marketing material like email template, social media handle, business card, ads, newsletter, will need to be updated to introduce the new name.
Old Name Domain: If your domain name includes your old store name, it will need to be updated by buying a new domain with the same store name because this name helps identify your business.
Difference Between Shopify Store Name and Domain Name?
Shopify store name is the name you give when creating a store for the first time. It is visible across all pages of the store. Also make sure that changing store name does not update your domain name.
Can I Change Shopify Domain Name? Yes, you can change your domain name. However, If you rename your store name then you have to match the domain with new name.
On the other hand, domain name is the web address (URL) that customers use to visit your store online. By default, Shopify domain is www.storename.myshopify.com or you can add custom domain in Shopify store to replace subdomain.
