Compare at price means showing the original price of a product displayed next to current selling price. It shows customers how much they save by purchasing items at a current sales price compared to standard price.
Setting up a compare-at price is simple and done without requiring complex coding. Retailers can easily input the original price and discount price on the product page. This setup works for both individual products or in bulk, allowing efficient management of multiple products.
This increases the customer trust by showing value, enhances conversions and encourages customers to make purchases. By clearly highlighting cost savings merchants attract price-sensitive consumers and differentiate them in a competitive market.
What Is Compare At Price?
Compare at price feature allows retailers to show the difference between original and discounted price of a product. This highlights the potential savings for customers by displaying what the item would cost them without discount. It encourages buyers to make purchases by showing the value of the deal. Retailers use it to display price reductions clearly, creating urgency and boosting sales.
For example, if you set a product's regular price to $50 and the "Compare at Price" to $75, customers will see that they are saving $25, which increases the perceived value of the discount and encourages sales.
How Does Compare At Price Works?
Compare at price on Shopify to enhance the visibility of discounts and promotions of products. This is commonly used to increase the perceived value of an offer to make it clear that the customer is paying less than the item's initial price.
In Shopify, you display two prices on the product page: original product price (compare-at price) and the sale price. The sale price is the amount customers pay, while the compare-at price is the original price. This feature lets store owners adjust prices and display savings to customers.
How to Set Up Compare At Price?
To set up compare at price to display a higher price alongside the actual selling price of a product. This is a simple process involving entering the original price in the Compare at price column in your Shopify product settings.
Setting up Compare At Price for a Single Product
To set up compare at price for single product in Shopify without additional variant or bundle variations, follow these steps:
1. Access Admin Dashboard: Go to the Shopify admin dashboard and enter your login credentials.
2. Navigate to Product: On the left sidebar, click on Product. Select the product you want to edit from the list.
3. Edit Pricing: In the Pricing section you'll see two fields: "Price" and "Compare at Price."
4. Set Compare At Price: Enter the original product price in the Compare-at price field. This price must be higher as compared to the current selling price.
5. Save Changes: Click 'Save' to update product listing.
Setting Compare At Price for Single Product with Variants
Set up compare at price for a single product with multiple variants in Shopify to assign a higher price value for each variant of a product. Here are the following ways to do:
1. Navigate to Product Page: Go to Shopify admin and click on product. Select the product that you want to edit from the list.
2. Select Variant: In the product page, locate the variant section and tick the checkbox of the variant you want to update.
3. Set Compare At Price: After selecting the variant click on Bulk edit. Then locate the Compare at price column and enter the original price that you want to show as the comparison price.
If you cannot see an option, then click on Column on the right side top and tick the checkbox of base price and compare at price.
4. Enter Sale Price: In Base price column enter the current selling price of the variant.
5. Save Changes: Click Save to apply the changes.
Setting Compare At Price for Bulk Edit
Set up comparison at price for bulk edit in Shopify, particularly for large inventory. Here are the following way:
1. Log in to Shopify: Log in to Shopify admin dashboard with your credentials.
2. Navigate to Products: In the Shopify admin, click on Products in the sidebar to view your product list.
3. Select Multiple Products: On the Products page, tick the checkbox of the product you want to edit. Then, click on Bulk edit at the top of the product list.
4. Enter Compare At Prices: In the bulk editor, click on right side top section named column and select the base and compare at price option. Then enter the original and selling price of the product.
5. Save Changes: Click on Save to apply changes to your inventory.
What are the Benefits of using Compare At Price?
The Benefits of using compare at price refers to the ways in which it is beneficial for the retailers and include the following benefits.
Boost Sales: Displaying a lower price encourages customers to make a purchase which boosts sales. Customers are more likely to make a purchase when they understand that they are getting a better deal compared to the previous price.
Build Trust: Transparency in pricing helps in building trust with customers. By openly displaying the original price and discounted one shows the honesty and integrity which enhances the customer loyalty. When customers see a clear comparison between the original and sale prices, they feel confident that they are getting genuine discounts, enhancing their trust in the brand.
Promote Discount: Displaying the original price alongside the discounted price on product pages drive more traffic and increase the chances of customers taking advantage of the offer.
Increase Conversion Rates: The clear presentation of saving money through discounts can lead to higher conversion rates as customers are more likely to complete their purchases.
What are Best Practices For using Compare At Prices?
Best practices for using compare at prices involves regular update, test different pricing, display clear discount and sense of urgency.
Regular Updates: To maintain transparency and relevance, frequently update and review the compare at prices for your products. Adjust these prices based on competitor price and market trends. This ensures your pricing remains competitive which can positively influence customer purchasing decisions.
Test Various Pricing: Experiment with different pricing to gain insights of customer behavior and determine which pricing attracts more customers and drive sales.
Display Clear Discounts: Transparency in displaying discounts attracts more customers, shows both the sale price and original price to clearly indicate the discount percentage or amount. This ensures transparency and builds trust.
Create Sense of Urgency: Limited-time offers or exclusive deals can compel customers to act quickly. Consider using countdown timers or messaging, like “Only a few left in stock!” and “Sale ends soon” to encourage customers to purchase immediately.
How to Determine the Right Compare At Price?
Right compare at price means the correct price for the products in Shopify. This price should always be higher than the current price and presented before the discount price.
Research Market Prices
Know your competitors pricing for similar products and focus on their regular and sales prices. Get data from multiple sources to find an average market price for your product.
Examine Your Costs
Calculate and add up the costs of a product, initial purchase price, ongoing expenses and any extra charges. Knowing your total costs allows you to set a price that not only covers these costs but also ensures a reasonable profit margin.
Perceived Value
Set the compare at price high enough to create a sense of value but not so high that it appears unrealistic. The perceived value should match your product quality. Higher prices can give a luxurious feel, lower prices can attract budget conscious customers.
Peak Sale Demand
During peak demand periods such as holidays, special events, and seasonal trends. A slightly higher Compare At Price during these times can maximize profit.
How to Remove Compare At Price?
Remove compare at price to no longer display the original price of product and focus customer attention on current price. This is a straightforward process, done through modify your product listing settings.
For this log in to Shopify admin and navigate to Products. Select the product you want to modify. If a product has variants, tick the checkbox of the variant you want to update. Then select the Bulk Edit option and clear the value in the Compare At Price column. Click Save to apply the changes.
