Fake sales popups on Shopify provide an opportunity to earn more with impulse purchases. You might wonder why your website is struggling to convert visitors to customers, This is because your visitors might not trust your store due to a lack of social proof like customer reviews and testimonials.
While sales popups can influence impulse purchases, store owners should be aware that fake notifications may violate platform rules or local consumer protection laws. Instead, use real customer actions and reviews to build long-term trust and motivate repeat purchases.
These popups build trust with customers and motivate them to make purchases by displaying current visitors on site, purchases made, and creating a sense of FOMO. Fake sales popups are beneficial for niches like food, tech gadgets, health, and beauty product stores.
Creating sales popups is really easy, as many apps help you to create live sales notifications on your Shopify store. This allows you to improve your conversion rate and increase sales on your website while building trust among customers.
What are Fake Sales Popups And Why use them?
Fake sales popups are those notifications on your website that say stuff like "Someone in the US just made a purchase!” or “Someone just now bought this product!”. On Shopify, you can use sales pop-up apps to create these types of pop-ups when no one actually makes purchases. Here are the reasons why you use these types of popups.
Create urgency and FOMO: Seeing notifications about others buying products motivates visitors to act quickly as they think, “If I don’t grab it now, then it might be out of stock”.
Customers Trust Stores with High Sales: Shoppers are more comfortable buying from stores that appear active and popular because these stores are social proof that others are buying from them.
Boost User Engagement: Popups keep visitors engaged by drawing their attention to specific products or offers, increasing the possibility they’ll explore further or make a purchase.
What are the Benefits of Using Fake Sales Popups?
Fake sales popups are a feature commonly used by most Shopify store owners to boost sales and conversions. There are some benefits of using fake sales popups on your Shopify store.
Boosts Sales and Conversion: These popups create a sense of urgency and losing out, while providing social proof by showing others are buying it. This increases conversions and sales, especially for new or small stores without much sales history.
Build Trust: Visitors naturally trust stores that appear busy and popular among other buyers. Fake sales notifications give visitors the impression of an active and trustworthy store, which builds trust and reduces hesitation.
Reduce Cart Abandonment: When visitors see real-time sales popups, they feel more confident that your store is trustworthy. This motivates them to finish their purchase, which helps to reduce cart abandonment.
More Traffic for Your Targeted Page: With fake sale notifications, you can get traffic to your product pages. You just need to identify your top-performing pages and set them up accordingly.
What is the Difference Between Real and Fake Sales Popups?
Sales popups are a popular e-commerce tool that helps store owners to boost conversions by using social proof and urgency. However, there is a significant difference between real and fake sales popups.
Real Sales Popups
Display notifications based on real purchase data by customers, for example, Mike from California bought this 5 minutes ago.
Serve as actual social proof and show your visitors that your store is trustworthy and that others buy from your store.
Build trust and make a loyal customer base.
Supported by Shopify.
Fake Sales Popups:
Display notifications made up of customer name, location, product, and time, for example, Emily from Texas bought Organic Turmeric Powder 2 minutes ago.
These popups are not legal and are also not supported by Shopify.
Used by low-traffic stores to boost sales.
Effective for short-term conversion boosts like dropshipping stores.
Best Niches for using Fake Sales Popups?
Here is the list of the best niches for fake sales popups.
1. Fashion and Accessories: These niches are growing on trends and exclusivity. Fake sales notification shows visitors that people are buying trendy and limited items, which motivates them to make impulse purchases.
2. Health and Beauty: Showing users that many people buy products from your store builds trust for personal care products.
3. Home and Lifestyle: Popups make trendy household items look popular by showing fake demand and social proof, which pushes visitors to buy items.
4. Tech Gadgets: The latest gadgets often attract impulse buyers, and showing recent sales popups creates a sense of demand and exclusivity, encouraging visitors to act quickly before items sell out.
5. Food and Beverage: In this category, popups make the product feel in demand and special.
What are the Types of Stores Where Fake Sales might not work?
Fake sales notification boosts sales and conversion rate of your Shopify store, but there are some niches where it doesn’t work.
Luxury and High-End Stores: The users of this niche value exclusivity, authenticity, and a premium brand experience. Fake sales notifications can ruin the brand’s image and the premiumness of the product.
B2B Stores: B2B customers are less attracted by social proof. Their buying decision depends on the item specification and ROI. They believe in long-term relations rather than FOMO.
Customers Who Know Their Tech: These customers do not trust marketing tricks and think that these notifications are misleading.
Are Fake Sales Popups legal and allowed on Shopify?
No, fake sales are not legal on Shopify. Using these types of marketing strategies to motivate customers to make purchases is against Shopify’s Terms and Conditions. Shopify does not support these types of activity on its platform. If you do this, then Shopify might take serious action against your store, like store suspension or termination.
Best Shopify apps for Showing Real and Fake Sales Popups
The best Shopify sales popups application allows you to create popups for live customer count, sales, cart, and registration. This helps you to create a sense of urgency and exclusivity and makes visitors buy items. Here are some best Shopify apps to create sales popups.
1. Hulk Form Builder
Form Builder lets you create unlimited forms, including registration forms, contact forms, survey forms, wholesale forms, and multi-step forms for your Shopify store. It makes it easy for you to build forms with its drag-and-drop builder, conditional logic, Google reCaptcha, and custom fields, while these are fully mobile-responsive, support file uploads, and work with all Shopify themes. Additionally, it allows you to create sales popups to boost sales with a sense of urgency and fear of missing out.
Pricing: The app has four different subscription plans.
- Basic Plan - $0/month.
- Pro Plan - $9.90/month.
- Pro+ Plan - $19.90/month.
- New Global Plan - $199/month.
Additionally, the app offers a 3-day free trial for its Pro and Pro+ Plans.
Shopify Rating: 4.8-star rating out of 5.
Key Features:
- Create custom forms with file upload.
- Design your forms with conditions and dynamic field logic.
- Personalize your form design to match your store's branding.
- Connect your custom email domain with other apps through the form builder.
Recommendation: Creating multistep forms with conditional logic.
2. Fomo: Social Proof Sales Popup
Fomo allows you to showcase your store’s live visitor count and purchases with sales popups and increases customer trust with social proof like customer reviews and testimonials, follower count, and influence endorsement to motivate them to complete a purchase. Create urgency and sell more with low stocks, limited discounts, and a free shipping bar.
Pricing: The app comes with four different subscription plans.
- Free - $0/month.
- Starter - $25/month.
- Business - $75/month.
- Pro - $149/month.
Shopify Rating: 4.7-star rating out of 5.
Key Features:
- Integrates with over 100 other apps.
- Show discounts, flash sales, or cart popups.
- Add urgency and scarcity.
- Support multiple languages.
- Provide analytics to track your subscribers.
Recommendation: Showing real-time customer behavior notifications to create social proof.
3. SalesPop: Order & Sales Popup
SalesPop helps you to gain credibility, increase sales, and please your customers with live sales popups. It increases conversion by using human psychology as customers prefer to buy from stores with high sales and transparency, and payment popups to build trust. It offers a user-friendly interface and is set up in a few clicks.
Pricing: The app offers four different subscription plans.
- Growth - $0/month.
- Starter - $29/month.
- Pro - $79/month.
- Premium - $129/month.
Additionally, the app offers a 7-day free trial for new users.
Shopify Rating: 4.7-star rating out of 5.
Key Features:
- Reduce cart abandonment.
- Display live visitor count, sales, and reviews.
- Multi-language support.
- Show customer and sales activity based on user location.
- Recommendation: Shows real-time sales popups with geo-location targeting to create urgency based on the user's location.
