Many businesses look to expand their online presence to attract more customers and increase sales. If you already have a website, whether it's a blog, personal, or service-related site, you can add e-commerce functionality without rebuilding the entire site. Shopify, an e-commerce platform, offers a straightforward way to do this through its "Shopify Buy Button" feature.
This Buy Button allows you to embed product images and checkout buttons directly into your existing website. Whether you are a small or large company, this integration works seamlessly with other platforms to sell the products.
What is Shopify Integration?
Shopify integration is the process of embedding Shopify e-commerce functionality with an existing website to enable selling online. This process differs from store migration, where you can migrate the entire website to Shopify.
Why Integrate Shopify into Your Website?
Integrating Shopify into your website can bring new heights to your business. Shopify offers a range of features that simplify the selling process, including product listings, payment processing, and order management. This integration expands your sales channels beyond your website and reach to broader audience.
Additionally, Shopify supports various payment methods, such as credit cards and mobile payments, smooth and secure checkout experience for your customers.
How to Integrate Shopify with your Website?
If you already have a website, adding the Shopify Buy Button is a straightforward process.
1. Access Admin Panel
Log in to the Shopify store with your username and password.
If you are just starting now, then create the new one. It offers three different pricing plans: Basic, Shopify, and Advanced. Choose the plan that fits your needs, each has its own set of features and pricing. For the starting phase, the Basic plan is cost-effective and provides all the necessary features to establish an online presence.
2. Setup your Store
Once you have an account, set up your store by adding your products, setting up shipping and payment options, before integrating with your external website.
3. Install Shopify Buy Button
In the admin dashboard, click on the search bar and type Buy Button Channel. Select and install the app.
Then go to Settings>Apps and sales channels. Select Buy Button. Click the “Open sales channel” button.
Choose Create a Buy Button. Pick any one Product or Collection Buy Button, depending on what you want to add.
Select the product or collection from your catalog.
Can I customize the Shopify Buy Button? Yes, you customize the appearance of the buy button.
Button Text – Modify the call-to-action text, size, like Buy Now, Add to Cart, etc.
Button Color – Adjust the color, font family to match your branding.
Checkout – Choose whether the checkout opens in a new tab or on the same page.
After customization is done, click Next and then Copy code.
4. Add Shopify Buy Button
Now, you have the Buy Button code, you can embed it into different website platforms.
WordPress
- On the WordPress dashboard, go to the blog or page where you want to integrate the buy button.
- In the block editor, click the + button and insert a Custom HTML block.
- Then paste the copied Buy Button code into it.
- Click Update to apply the changes.
SquareSpace
- In the Squarespace dashboard, create a new page or open the existing one where you want to add the embed code.
- Find the content section and click on edit.
- Paste the code into the Code dialog.
- Click Apply to save changes.
Wix
- In the Wix website editor, locate the section to embed the code.
- Click on the + button and select HTML Code to add a widget on the page.
- Enter the code and then click on update.
5. Test Integration
After the Buy Button is added, test functionality to ensure that everything works fine. Products are added to the cart and proceed to checkout to verify that the process is smooth and error-free.
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