Running multiple Shopify stores unlocks new growth opportunities for your business by targeting different markets, managing individual product lines, and exploring new business opportunities. Shopify is a robust platform that simplifies the process of managing online stores and switching between them. With its user-friendly interface, merchants easily customize their stores, manage inventory, and process orders.
Each store has its own brand name, product, and audience, so the store owner needs management strategies to keep operations running smoothly and avoid problems. Shopify tools and third-party apps simplify these tasks, making it easier to manage everything from one place.
What Are Multiple Shopify Stores?
Multiple Shopify stores refer to having more than one different Shopify online store. These stores have unique store names, product catalogs, and customer data. Each store requires its own subscription plan. You can use the same email address for login, but each store is independent and billed separately.
Benefits of having multiple Shopify stores
Target Different Markets
Each store targets specific demographics or geographic locations, supports local languages and currencies, and customizes marketing strategies for each audience segment. You can customize the branding, design, and message to help build trust and increase the conversion rate in each target market.
Test Different Niches and Products
Running multiple stores provides opportunities to experiment with various product lines or niches. Each store can operate independently, and you can gather data and insights that help to make informed decisions.
How to Create Multiple Shopify Stores?
Managing multiple Shopify stores can be a game-changer for entrepreneurs looking to expand their presence across different markets. One common question that arises is whether it's possible to use the same email address for multiple Shopify stores. The answer is yes, you can use the same email address to manage multiple Shopify stores. Below are the steps to create multiple Shopify stores by using a single email address to manage all of them from one account.
Log in to Shopify Store
Access the Shopify Admin Dashboard by logging in with your credentials.
Create a New Store
In the right corner, click on the store name and then select All Stores. Click on the Create store.
Follow the prompts to set up your new store. This new store will be linked to the same email address as your primary store.
Set Up Your Store
- Choose a Theme: Select a theme that fits your brand and product style from Shopify’s theme store or upload a custom theme. This defines your store's look and feel. Additionally, you can also customize the theme to match your brand.
- Add Products: Import or upload your products by providing details such as title, description, images, pricing, and inventory. Organize products into collections to improve store navigation.
- Configure Settings: Customize your store settings, including payment gateways, shipping options, and checkout preferences, to ensure that your store is ready to start selling. Also, set your store language and connect your domain name for easy access via a custom URL.
How Many Shopify Stores Do You Have?
Is there any limit to creating multiple Shopify stores under one account? No, there is no limit on how many stores you create. However, each store requires a separate subscription plan.
The Shopify Plus plan offers multi-store management features to create up to 10 stores (1 main store + 9 expansion stores) under a single account without any additional cost. These stores can be used for different regions, languages, currencies, or customer segments.
How to Manage Multiple Shopify Stores?
Multiple languages. Expand your reach by adding multiple languages to reach a wider customer base. Shopify supports multiple language setups to provide a personalized shopping experience.
In the Shopify Admin Dashboard, go to Settings>Language. Click on Add language and select the language you want to use for your store content.
Manage Multiple Domains. Establish a unique online identity for each store with custom domains. Buy and set separate domains for each Shopify store. This ensures that each store runs independently with its own domain.
Choose the Right Shopify Plan. It is essential to understand how each plan feature aligns with your needs. The plan you choose has all the features you need to run a business. Each Shopify plan has different levels of support, features, and flexibility.
For businesses with multiple stores, the Shopify Plus plan is the best selection. It allows them to manage 9 more stores from one account, and has advanced features like automation and scalability to handle multiple storefronts. For those with 2 or 3 stores, the basic and standard plan is more suitable. These plans offer the essentials at a more affordable price point and are perfect for businesses that don’t need the features of the Plus plan.
How Much Does It Cost to Run Multiple Shopify Stores?
The costs of running multiple Shopify stores depend on the subscription plan of each store. Shopify offers a range of subscription plans, starting from $39/month to $2300/month. Each plan offers different features, pricing, transaction fees, shipping costs, and staff login.
For example, if you run three stores on the Shopify basic plan, the total subscription cost would be $117/month.
It is also essential to consider the additional costs of running Shopify stores, including domain names, themes, apps, and marketing for each store.
Best App to Create And Manage Shopify Stores?
Managing a Shopify store effectively requires the right tools to streamline operations. Several apps are designed to help merchants build and manage their Shopify stores efficiently. These tools are trusted by high-volume merchants that offer various functionalities. The best app for you will depend on your specific business needs, such as ease of use, customization options, integration capabilities, and cost.
Syncio Multi Store Sync
Multi‑Store Sync Power
Gorgias: Helpdesk, Chat & FAQ
Weglot ‑ Translate Your Store
How to Switch between Multiple Shopify Stores?
Switching between multiple Shopify stores means accessing different stores without logging out each time. This helps manage products, inventory, and orders across stores more easily.
For switching, log in to the Shopify admin dashboard. On the right corner, click on the store name, and a list of all the stores appears. Select the store you want to open from the dropdown list. This is done if you are only using the same email address on all stores. You also need to verify your email address for each store.
For stores using different email addresses, you have to log in with your linked email and password each time.
Best Practices to Manage Multiple Shopify Stores?
Monitor Performance: Track sales, traffic, and conversion rate for each store. Regularly reviewing this data will help you identify trends, optimize performance, and make informed decisions.
Multilingual: Shopify offers various apps and plugins that allow you to translate your store content into multiple languages, making it accessible for a global audience. Multilingual stores not only enhance user experience but also boost sales.
Store Backup: Take a backup of stores to ensure that all data, like product listings, customer information, and order history, is securely stored. Due to cyber threats or security failures, having a backup helps to quickly restore data.
Audit: Auditing each Shopify store helps to identify issues, optimize performance, and ensure that all stores are working well. This involves checking product listings, app integrations, and security protocols to ensure everything is functioning optimally and is up to date.
