Shopify script is a piece of code that allows you to modify the checkout process on your store with the help of custom scripts written in Ruby. This script offers flexibility in customization of various aspects such as payment gateway, order discount and shipping cost.
The advanced feature is available only for Shopify Plus plan users and has three main types: Line item script, Shipping and Payment script, enables store owners to enhance customer shopping experience within their store and boost conversions.
Script editor simplifies the process for creating custom scripts with its templates and publishing it on your store. Shopify Script that helps you to enhance customer experience and boost traffic are BOGO, tiered discounts, free shipping for costumes and more.
What Is Shopify Script?
It is a code snippet that allows users to customize and extend functionality of their online store, and helps them to create personalized shopping experiences for their customers on Shopify. This feature is only available in Shopify Plus plan. With Shopify Script Editor, you can create custom scripts to automate discounts, adjust pricing dynamically, and modify promotions based on cart contents.
Shopify script lets you fully customize the checkout setting based on customers and the items they have on their cart. This allows you to control pricing, promotions, modify payment gateway and change shipping rate.
How Does Shopify Script Works?
Shopify Script is a feature that is available for only Shopify Plus merchants and allows them to write custom scripts in Ruby programming language for adjusting price, discounts, shipping rates, payment options during checkout.
These scripts run automatically during the checkout process, apply custom logic in real-time without requiring customer input. Test these scripts through the Shopify Script Editor to check that it works as expected.
What are the types of Shopify Script?
There are main three types of Shopify scripts:
- Line Item Script
- Shipping Script
- Payment Script
1. Line Item Script
Line Item Script is a piece of code that allows you to modify prices or apply discounts to individual products within a customer’s shopping cart. Usually this script is used when there is change to the card and lets you offer BOGO promotions, offer promotional based discounts, add products on cart, make bundle sales or manage product quantities. Line Item Script helps you to automate complex discounts and continually implement promotions, which improve customer satisfaction and boost sales.
2. Shipping Script
Shipping Scripts automate and customize shipping options based on the cart rate, customer location and offers discounts on some shipping rates. You can set rules for free shipping based on the cart value and customize shipping methods based on customers location. This helps you to provide a shipping experience based on customer expectations and reduces the cart abandonment rate. Shipping Script reordering rates, modifying, or hiding shipping rates.
3. Payment Script
Payment Script modifies the payment methods in your store and runs in the checkout process and motivates to use specific payment methods. It facilitates you to apply discounts when customers choose a particular payment method or restrict the payment options based on customer's location, country, or cart amount. With Payment Script you can hide, rename, or reorder payment gateways, this improves user experience and improves conversion rate by streamlining the payment process.
What Is Shopify Script Editor?
Shopify Script Editor is a tool used to write, edit, or manage new scripts. The script editor app offers various templates to create custom scripts and provides a debugger to test your scripts. Your website must have built in shopping cart functionality for working of scripts on it. Using Shopify Script editor has several benefits includes:
- customize scripts for providing personalized experience.
- Automatically applied discounts to particular products and collections.
- Fully customize your checkout process.
- Apply volume based discount and dynamic pricing based on customer purchasing behavior.
- Saves time.
- Create loyalty programs.
How to use Scripts in Shopify Script Editor?
Creating Shopify Scripts is simple with a script editor. It provides different templates to modify the scripts you want. Here are the steps to create new scripts on your Shopify store.
- Go to the Shopify admin and open Script Editor.
- Click on “Create Script”.
- In the Select Script Template dialog, choose the Script type you want to create such as line items, Shipping rates and Payment Gateways.
- Select the example template and choose a Blank template to start.
- Click on Create Script and give a descriptive name your Script in the Title box.
- Click on Code to open the Ruby source console and enter your script code. You can use Shopify Script API documentation to direct your coding process.
- Click on Run Script to test it and click on Save Draft to save it.
You can also publish the script by selecting the Save and Publish option to activate it on your store.
What Are the Examples of Shopify Script?
Shopify Script offers flexibility or versatility that allows you to customize and improve your checkout process to enhance conversions. Here are some scripts you should consider for your Shopify Store.
Buy One, Get One: Buy One, Get One (BOGO) are one of the popular discount offers by store owners for their customers. This promotion is used to quickly clear out older or unwanted stocks by offering discounts to pay for one item and get another free. When you offer a BOGO discount there are higher chances visitors will turn into customers and also buy other items in your store at full prices. These deals increase your store's profit and boost sales.
Bundle Discount: Bundle discount is offered when customers add certain collections or specific bundles of items to their cart. Offering bundles in your store improves inventory management and enhances customer shopping experience. For example, offering a 15% discount if the customer purchases a combination of a shirt, a pair of jeans, and a pair of sneakers.
Volume Discount Based on Order Value: Give your customers a bigger percent of discount, the more they spend. This motivates customers to spend more to get bigger discounts, which boost sales and conversions on your Shopify store. For example, get a 10% discount on a $100 purchase and 15% on $150 purchase.
Free Gift With Purchase: Free Gift with Purchase are the example of Line item Shopify script. In this discount you can offer 100% discount specific conditions such as if the cart total exceeds a certain amount then the shopper gets a specific item free. People love free stuff and at a discount there are free items that can increase traffic to your store. Shopify scripts allow you to set customized conditions and offer free gifts to those who meet them.
Free Shopping for Customers: Most users abandoned their cart because of shipping costs and left without making purchases. Shopify script allows you to modify shipping prices and offer shipping discounts to customers who make repeat purchases. With Shopify Scripts you can offer shipping discounts to those who shared emails or subscribed to your newsletter, this increases conversion and revenue of your store.
Reorder Payment Gateway: Reorder payment gateway is the example of Shopify Payment Script. This allows you to modify the checkout experience by applying discounts or controlling payment gateway. For example, customers can quickly reorder previous purchases using the same payment method without re-entering billing details.
Tired Discount by Quantity: Most shoppers search for attractive deals and discounts. The Line Item Script allows you to offer a tired discount by quantity, allows you to create excitement around your products and provides a chance to save money when customers buy with you. For example, give 10% discount to customers who buy two or more of a certain item category such as a free tote bag, or 20% off if they purchase at least three of those items.
